As everyone has already no doubt noticed, CBD is everywhere. The non-psychoactive cannabinoid is being used the world over to help fight anxiety and stress, and it has made its way into all manner of products. You can find it in burgers, chocolate balls, shampoos, smoothies – even pet food.
But CBD is just one of the dozens of naturally occurring non-psychoactive compounds in cannabis, and already other cannabinoids are being found to have health-giving properties, most notably cannabigerol (CBG), which inhibits inflammation and lipid peroxidation caused by UVB radiation. It does this by interacting with our recently discovered endocannabinoid system, a naturally occurring biological network of cellular receptors responsible for a range of critical bodily functions.
Leading the CBG charge is UK-based wellness brand Cellular Goods, which is launching a new hero product: Rejuvenating Cannabinoid Face Serum. Unlike other serums, which sometimes contain ingredients that can cause irritation and photosensitivity, CBG-enhanced skincare products have high tolerability and can counteract the effects of UV exposure and inflammation. CBG has also been shown to exhibit antioxidant properties, which is vital because it’s established that our old friends the anti-oxidants limit the kind of cell damage that causes fine lines and wrinkles, and they protect your cells from free radicals, which might sound fun, but they actually prematurely age skin. Combine all of this with CBG’s antibacterial blemish-busting properties, and you can see why Cellular Goods is so excited about this powerhouse of an ingredient that soothes and tones skin, giving it plumpness and a more youthful-looking appearance.
The result is a skincare product of the future that has been specially formulated to keep skin smooth and youthful-looking. Those who play sports or work outside will appreciate its promise to revive sun-damaged faces, and it will appeal to anyone looking to elevate their grooming routine with a serious science-backed product.
If you’re imagining that all this CBG is being produced from plants grown in some Cheech and Chong-style lock up, it’s time to think again. Cellular Goods’ cannabinoids are created in high-spec laboratories using a process called biosynthesis, in which a microorganism such as, say, yeast, is combined with exactly the right kind of enzymes to produce 100 per cent pure cannabinoids, each one bioidentical to the plant-derived equivalent.
The advantages of using lab-made cannabinoids are two-fold. First, there’s the purity that it guarantees. Lab-made cannabinoids are free from many of the contaminants you often find in plant extracts such as environmental pathogens and impure compounds. And making the cannabinoids in the lab means that the products are created in a pesticide-free environment, which is better for you and better for the environment.
Cellular Goods’ Rejuvenating Cannabinoid Face Serum is the latest addition to a growing product range that’s explicitly pointed at making you look and feel better. The brand's existing grooming products include a Nourishing Cannabinoid Face Oil, which prevents water loss and protects the skin barrier, and a Calming Cannabinoid After Shaving Moisturiser that’s been designed to reduce redness and prevent blemishes. They also do premium ingestible, lab-made CBD, which comes in three forms: capsules, oral drops, and an oral spray, none of which contain THC. Each one has been created for those looking to optimise their health with some targeted biohacking. All are designed to regulate your natural sleep cycle, sharpen your focus, and improve your concentration. At the end of the day, the brand’s mission is simple: Cellular Goods wants you to look better, feel better, and fire on cylinders. It's hard not to be on board with that.
Explore the full range at cellular-goods.com
